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Timeline
Branding
14 Week Project
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An academic project with no association with Umbra
Tools
Blue Ocean Strategies
STEEPX
Archetypes
Strategy Canvas
ERRC Grid
Brand positioning
SWOT
10 year roadmap
Objectives
Business Concepts
Macro Trends
Brand Analysis
Brand Positioning​
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Design Brief
Discover key insights in the market using business tools and methods of design. Use the research to develop a unique product for a brand to gain better brand presence.
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